Online Marketing Secrets

Posted on 26. Jun, 2011 by Anthony Sudbury in Internet Marketing

Online Marketing Secrets

Online Marketing Secrets – More Traffic Isn’t Always the Answer

You’ve probably thought of this before. “If I could only get x number of people to my site in y amount of time, then I’d make z amount of money”. There’s something missing from this equation though.

That missing element is the conversion rate. This simply refers to the percentage of people who take the action you want them to take when they come to your site. In this case, we’re talking about making sales.

Online Marketing Secrets – the reason more traffic isn’t always the answer is because not all traffic will convert to sales for your site. What you want is one of two things – a way to get more targeted traffic to your site, or a way to get more of the traffic you get to convert to sales.

More targeted traffic is easy enough to get if you’re ready to do the work involved, or prepared to pay for it. You can write articles, send press releases, have teleseminars, improve the way your site is set up for search engines, make sound joint ventures, or buy
pay per click traffic.

Online Marketing Secrets

How to get the traffic that shows up to buy what you have at your site at a predictable rate is a different matter. You’ll have to start studying your site. There’s too many variables that you need to check to make sure your traffic isn’t falling through any holes, and that your site takes your visitors through a profitable click-path.

Online Marketing Secrets – the easiest way is to make sure there’s only one way for a visitor (at least one who hasn’t bought something) to navigate your site.

Of course, that isn’t practical for some types of websites, such as blogs or content-based internet properties. We’ll talk more about what actions you can take to fix this after the online marketing secrets series.

For now, just remember, fix the problem your site has converting – tweak and test everything until traffic begins to convert at a predictable rate.

Then, and only then, should you throw immense amounts of traffic at your site in an effort to increase your income.

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